91传媒

Andr茅 Lavergne is a Paris-based creative director, brand strategist & communication designer with over 20 years of agency experience in聽North America and Europe. He has worked with influential international brands across the tech, energy, transportation, health, financial, cultural & hospitality sectors (Orange, EDF, SNCF, Roche, Allianz, LVMH, Hilton, Ritz-Carlton). His work in visual identity and branding of space has garnered him over a dozen international design awards.

Professor Lavergne鈥檚 professional practice is informed by a view of brands as both products and producers of culture(s). Recognizing how meaning is co-constructed, shared and transformed is a recurring through line in his examination of branding, visual & material culture, and media. His research draws on a critical reflective practice of creative making that focuses on questions of representation in images and participation in image-making and interrogates tensions surrounding who gets to make images, who decides what images can be made and shown, who gets to see them, and who controls private and public spaces dedicated to showing and viewing images. His MA thesis explored the cultural impact of embedded design practice, using a case study on graphic designers working in the service of a popular social movement.